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Elanex Marketing Team

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3 Keys to Retail Success in the Cross-Border Market

Posted by Elanex Marketing Team on Jan 29, 2016 10:02:15 AM


global-retail.pngIn his recent article, “Cross-Border Merchants Win with Added Functionality, More Languages,” author James Gagliardi shares research efforts being used to track the state of global ecommerce across national borders. The following summary of his piece highlights key points for cross-border companies hoping to grow their business in the international market.

With international business-to-consumer digital commerce expected to reach $1 trillion by 2020, retailers must learn to master cross-border transactions to succeed. There are several areas that an enterprising merchant should focus on to stand out from the competition.

User-focused Experience

Today’s most successful retailers are using increasingly simplified checkout functionality and allowing users to choose from a variety of languages.

Successful cross-border merchants have expanded their language selections so users can choose the language they’re most comfortable using. Half of the top 10 merchants surveyed offered at least 20 language options, significantly more languages than the previous quarter's report.

Don’t Demand Too Much Too Soon

Digital merchants should be cautious in demanding too much information too soon from would-be customers. To make subsequent purchases easier, some sites require users to create a full profile to complete a purchase. Although well-intentioned, this requires first-time customers to trust an unfamiliar out-of-country merchant with their information, creating the potential for abandoned shopping carts. Retailers should be extremely cautious when making these demands on consumers too early in the buying process.

Know Your Audience

When selling across borders it is vital to know your target audience. For example, Europe is a desired destination for many digital retailers in North America. Savvy merchants know that the continent is very diverse in language, culture, currency and payment preference – and adjust their strategies and priorities accordingly.

For example, European consumers’ preferred payment methods vary by country — some Europeans strongly favor direct debit options and retailers should make sure their ecommerce platform can process these and other choices.

Where to Go?

The article includes the X-Border Payments Optimization Index that ranks 195 merchant sites around the world. In addition to helping prioritize receptive markets, it also lists industries more receptive to cross-border transactions.

There are many opportunities for cross-border merchants to profit from global opportunities. Optimizing website functionality, offering multiple languages, and adapting to cultural preferences are important steps cross-border retailers can take to stand out from their competition.

You can read Gagliardi’s article in its entirety here. If you would like help growing you business internationally please contact us here.


Topics: Global Consumers

How To Say Merry Christmas Around The World

Posted by Elanex Marketing Team on Dec 23, 2015 10:58:00 AM

Want to know how people say "Merry Christmas" around the world? Every December, people across the globe offer each other seasonal greeting of joy and peace.

If you want impress your friends overseas by saying "Merry Christmas" in their native language then check out this impressive list of Holiday greetings.

Merry Christmas and Happy New Year in many different languages



Topics: Know Your Languages

UK English vs US English

Posted by Elanex Marketing Team on Dec 2, 2015 3:15:24 PM

Native and non-native English speakers make up the largest group in the world. There are distinctive patterns of English from around the world with distinctive dialects from different regions. 

Click the picture below to download the infographic and learn more about the difference between U.S. and U.K. spellings. 

UK vs US English.jpeg


Topics: Infographic

Language Loopholes and Untranslatable Words

Posted by Elanex Marketing Team on Nov 18, 2015 9:38:00 AM

Linguists have made careers out of untangling words and deciphering the relationship between letters and their meaning.  Yet there are some words that defy translation across cultures. These wonderful words defy simple translation. Click below to see the entire list.


Topics: Language Information

German Language Facts

Posted by Elanex Marketing Team on Nov 11, 2015 12:30:00 PM

As the official language of seven countries, German is the most widely spoken native language in the E.U.  It's also one of the three most learned languages in the world and one of the 10 most widely spoken.  Click on the infographic below for some other interesting facts about the language.

German Language Infographic

Topics: Infographic

50 Awesome Language Facts

Posted by Elanex Marketing Team on Nov 4, 2015 1:05:37 PM

As the leader in fast and accurate translation, it shouldn't be much of a surprise that we love languages. Whether the subject is vocabulary, grammar or linguistics, we are fascinated by it all - and we're clearly not the only ones.  Here's a great infographic from our friends at UIC Languages, a language school based in London.  It lists 50 awesome language facts that logophiles and polyglots will surely appreciate.  Click on the picture below for the full infographic.


Topics: Infographic

Quick Language Facts: Italian

Posted by Elanex Marketing Team on Oct 21, 2015 10:59:38 AM

Italian: spoken by at least 85 million people around the world, the most similar of all of the Romance languages to the original Latin. Standardized in the mid-19th Century after the period of Italian unification, the language is largely based on the dialect of the Tuscan region, a prestige dialect spoken by much of the elite.

Click the picture below to download the infographic and learn more about Italian.



Topics: Infographic

Language Melting Pot

Posted by Elanex Marketing Team on Oct 1, 2015 8:25:00 AM

This set of "viral maps" was created using data from the U.S. Census Bureau's American Community Survey. It's a fascinating look at the languages spoken in each state other than English and Spanish.


For example, did you know that Vietnamese is the most popular language in Texas outside of English and Spanish or that Navajo is commonly spoken in Arizona and New Mexico? Swedish is the most commonly spoken Scandinavian language in the U.S., and Hindi wins for the most prevalent Indo-Aryan language across all of the states. Kru, Ibo, Yoruba (which the Census lists as a single language) takes first place for the most widespread African language in America.

Which language does your state speak most, outside of English and Spanish? Check out the maps here.

Topics: Resources, Language Information

The Family Tree of Languages

Posted by Elanex Marketing Team on Sep 25, 2015 12:35:00 PM

This beautiful infographic provides a comprehensive overview of the Nordic languages in their old world language families.

Click the button below to download this infographic.



 Download: Family Tree


Topics: Infographic, Language Information

Choosing The Best Translation Method 

Posted by Elanex Marketing Team on Sep 17, 2015 5:36:00 PM

You may be familiar with these three translation methods: human translation, machine translation (MT) and post-edited machine translation (PEMT). Each has its strengths and weaknesses - how do you pick the best one for your specific needs? 

To help you make an informed decision about which translation method to choose, Elanex has created a simple chart that compares each method in six different areas: translation method

  • Quality
  • Time
  • Cost
  • Volume
  • Style
  • Subject Matter

Want to learn more? Click the button to download our infographic:


 Get the Chart


Topics: Infographic, Resources, Translation Basics

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